Shannon Airport Digital Marketing Proposal

For my Digital Marketing module in Autumn 2020, my group called 'Fast Marketing' were given the task to create a digital marketing campaign for Shannon Airport.

 

The campaign's objective was to drive awareness to Shannon Airport routes and to build the core target’s understanding of why they should choose Shannon for the full 2021 year.

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This project was chosen as "Overall Best Project" by Shannon Group in 2021, in which we completed this module alongside a variety of courses including marketing students.

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Below I will present our pitch video, the booklet proposal and the designs we presented to Shannon.